01Cafés

Sunday Whip

Feels like Sunday.

Pastry and cream shop for people who love soft, social desserts: playful without turning childish.

Identity 3

The identity is where Sunday Whip settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

Sunday Whip, identity, wordmark card with cherry pastry mark and taglineSunday Whip, identity, colour pills, type sample and pastry illustrationSunday Whip, identity, pink shopfront with striped awning and hanging sign

The idea

Most pastry brands whisper in pastel. Sunday Whip talks with its mouth full. The idea was a shop that feels like the best part of the weekend: soft serve, softer typography, and a palette lifted straight from cream, cherry and spoon.

Photography 7

Photography does the persuading. One light logic and one distance, so a frame reads as Sunday Whip before you even find the logo.

Sunday Whip, photography, cream bun with a cherry on a cake standSunday Whip, photography, soft serve swirl with a cherry, close upSunday Whip, photography, hands piping cream onto bunsSunday Whip, photography, friends sharing pastries at a pink tableSunday Whip, photography, cream bun on a stand against a beige wallSunday Whip, photography, hands dusting sugar over a bun on a pink boxSunday Whip, photography, bun handed across the counter on a plate

The system

The system is built on roundness. A plump logotype, buttons of colour instead of blocks, menus that read like dessert trolleys. Photography keeps everything close and glossy, the way you actually look at a pastry before you ruin it.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

Sunday Whip, website, homepage with the headline Feels like SundaySunday Whip, website, pastries page with product gridSunday Whip, website, page reading Soft is a feeling with piping photoSunday Whip, website, come for cream page with opening hours and shopfront

Menus 5

Menus are the most read print a place owns. For Sunday Whip they are typeset to be handled: clear courses, prices without drama, easy to reprint when the season turns.

Sunday Whip, menus, scalloped menu card with choux, buns and extrasSunday Whip, menus, painted counter menu board above the pastry caseSunday Whip, menus, two scalloped menu cards on a red groundSunday Whip, menus, mobile order screen with pastry tilesSunday Whip, menus, summer special card for peach melba choux

Out in the world

Then the brand walked outside: onto the signage, the menus, the cups people carry down the street, and a website that takes the same care with your morning as the counter does.

Packaging 5

Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.

Sunday Whip, packaging, open pastry box with logo on the lidSunday Whip, packaging, single cream bun in a scalloped pink cupSunday Whip, packaging, white paper bag with wordmarkSunday Whip, packaging, cream soda bottle with labelSunday Whip, packaging, white gift box with red ribbon

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

Sunday Whip, social, post reading Feels like Sunday over a row of bunsSunday Whip, social, strawberry cream bun post with priceSunday Whip, social, open pink box post reading Sundays are for sharingSunday Whip, social, summer special post for peach melba chouxSunday Whip, social, type post reading Save room for creamSunday Whip, social, story frame reading Fresh this morning with a tray of buns

Campaign 3

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

Sunday Whip, campaign, poster with a cream bun reading Feels like SundaySunday Whip, campaign, poster reading Stay soft with a cherry and pink tablesSunday Whip, campaign, two panel poster reading Feels like Sunday with order button

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