02Dining
MARTA
Made to be shared.
- Identity
- Photography
- Website
- Menus
- Packaging
- Social
- Campaign
Modern Mediterranean sharing plates, wood fire and natural wine. Generous, seasonal, warm.
Identity 3
The identity is where MARTA settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.
The idea
MARTA is the friend who cooks too much on purpose. The identity is set around generosity: a warm serif with wide open counters, table linen tones, and the smoke of the wood fire allowed into every photograph.
Photography 7
Photography does the persuading. One light logic and one distance, so a frame reads as MARTA before you even find the logo.
The system
The system stays out of the food's way. Menus change with the market and are typeset like letters, not lists. Signage is painted, not printed. The brand board keeps only what a Mediterranean table needs: bread, salt, fire and room for one more.
Website 4
The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.
Menus 5
Menus are the most read print a place owns. For MARTA they are typeset to be handled: clear courses, prices without drama, easy to reprint when the season turns.
Out in the world
Then it sat down at the table: painted signage, menus that change with the market, packaging for what goes home, and a website that books without ceremony.
Packaging 5
Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.
Social 6
Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.
Campaign 5
The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.
