01Cafés

Matcha Habit

Make it a habit.

Matcha drinks and dessert bar with a Japanese-inspired sweet tooth and a disciplined green system.

Identity 2

The identity is where Matcha Habit settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

Matcha Habit, identity, framed wordmark card with the line Make it a habitMatcha Habit, identity, brand sheet with matcha bowl, colour swatches and type sample

The idea

One ingredient, one colour, one promise. Matcha Habit is built on the discipline of matcha itself: a narrow palette of greens, graded like tea ceremony grades, and typography that holds still so the colour can speak.

Photography 6

Photography does the persuading. One light logic and one distance, so a frame reads as Matcha Habit before you even find the logo.

Matcha Habit, photography, iced matcha latte on a steel trayMatcha Habit, photography, matcha bowl seen from above, close upMatcha Habit, photography, hands whisking matcha in a bowlMatcha Habit, photography, matcha poured over milk and iceMatcha Habit, photography, matcha soft serve in a cup on a chrome stoolMatcha Habit, photography, iced matcha handed over a steel counter

The system

Every application repeats the ritual. Cups numbered like tastings, packaging in powder soft paper, menus that read top to bottom. The photography treats whisk, bowl and pour as the whole story, because they are.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

Matcha Habit, website, homepage with the headline Make it a habitMatcha Habit, website, menu page with drink gridMatcha Habit, website, about page reading Green never stopsMatcha Habit, website, find your fix page with shop photo

Menus 5

Menus are the most read print a place owns. For Matcha Habit they are typeset to be handled: clear courses, prices without drama, easy to reprint when the season turns.

Matcha Habit, menus, menu in a steel frameMatcha Habit, menus, black menu board above the green counterMatcha Habit, menus, folded menu card on greenMatcha Habit, menus, mobile order ahead screenMatcha Habit, menus, summer drop poster for yuzu matcha fizz

Out in the world

Then the brand walked outside: onto the signage, the menus, the cups people carry down the street, and a website that takes the same care with your morning as the counter does.

Packaging 5

Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.

Matcha Habit, packaging, paper cup with matcha mark and steel lidMatcha Habit, packaging, iced matcha bottle with labelMatcha Habit, packaging, mochi box on a steel trayMatcha Habit, packaging, black matcha tin with a spoon of powderMatcha Habit, packaging, black tote bag with matcha mark

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

Matcha Habit, social, post reading Make it a habit with matcha bowlMatcha Habit, social, strawberry matcha post with four glassesMatcha Habit, social, paper cup post reading Twice a dayMatcha Habit, social, summer drop post for yuzu matcha fizzMatcha Habit, social, type post reading Green never stopsMatcha Habit, social, story frame for iced matcha with price

Campaign 4

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

Matcha Habit, campaign, poster reading Make it a habit with matcha bowlMatcha Habit, campaign, billboard reading Green never stops on a city streetMatcha Habit, campaign, poster reading Twice a day in the shopMatcha Habit, campaign, poster reading Order ahead with iced matcha

More work

MARTADining NICODining FETA POPFast casual

All the work