01Cafés
Daybreak Club
All-day sunshine.
- Identity
- Photography
- Website
- Menus
- Packaging
- Social
- Campaign
All-day brunch: eggs, pancakes, fresh juice. A warm, optimistic identity that feels like a weekend.
Identity 3
The identity is where Daybreak Club settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.
The idea
Brunch places tend to borrow someone else's nostalgia. Daybreak Club got its own: a club you join by showing up before noon. The identity runs on morning light, egg yolk yellow and the calm confidence of a place that knows its orange juice is fresh.
Photography 5
Photography does the persuading. One light logic and one distance, so a frame reads as Daybreak Club before you even find the logo.
The system
A friendly sunburst mark anchors the system. Menus are laid out like morning papers, signage catches low light, and the photography is shot only in the morning, because that is when the room is telling the truth.
Website 4
The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.
Menus 5
Menus are the most read print a place owns. For Daybreak Club they are typeset to be handled: clear courses, prices without drama, easy to reprint when the season turns.
Out in the world
Then the brand walked outside: onto the signage, the menus, the cups people carry down the street, and a website that takes the same care with your morning as the counter does.
Packaging 5
Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.
Social 6
Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.
Campaign 4
The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.
