05Goods

MARA

Single grove. Nothing else.

Small-production olive oil from one grove: sculptural, restrained, harvest-numbered.

Identity 3

The identity is where MARA settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

MARA, identity, green folder with wordmark and oil drop markMARA, identity, brand sheet with colour swatches, labels and serif typeMARA, identity, olive oil bottle on a stone plinth

The idea

MARA bottles one grove, one harvest, once a year, and the identity refuses to decorate that fact. A sculptural bottle, a numbered label, and typography that stands as still as a tree that has been there for two hundred years.

Photography 8

Photography does the persuading. One light logic and one distance, so a frame reads as MARA before you even find the logo.

MARA, photography, oil poured into a small bowlMARA, photography, green olives on the branch, close upMARA, photography, olive tree canopy from belowMARA, photography, bread dipped in oil on a plateMARA, photography, grove in morning mist with a stone wallMARA, photography, olive paste turning in a steel pressMARA, photography, small bottle with bread and a bowl of oilMARA, photography, hand holding a bottle under an olive tree

The system

The system is print first. Harvest cards, a single sheet of provenance, packaging that opens like a ritual. The photography lights the oil like glass sculpture, because at this production scale, it is.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

MARA, website, homepage with the headline Single grove, nothing elseMARA, website, oils page with three bottlesMARA, website, grove page reading One grove above the seaMARA, website, stockists page reading Where to find us

Print 5

Print carries the provenance. Cards and sheets built on the label grid, so the paper trail feels like the product itself.

MARA, print, three labels on greenMARA, print, harvest report booklet on stoneMARA, print, recipe cards on green with herbsMARA, print, how to taste card beside a glassMARA, print, trade sheet with product table

Out in the world

Then it went to the shelf: packaging built to be picked up, print that explains without lecturing, and a website that sells the story with the jar.

Packaging 5

Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.

MARA, packaging, three bottles with labels on stoneMARA, packaging, green harvest tin with a cup of oilMARA, packaging, gift box with bottle in strawMARA, packaging, box of three small bottlesMARA, packaging, shipping box with drop mark and bottle

Social 5

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

MARA, social, post with a small bottle reading Single grove, nothing elseMARA, social, type post reading Green when young with a dropMARA, social, post reading Pressed within hours with pouring oilMARA, social, harvest edition post with green tinMARA, social, post with olives on the branch

Campaign 3

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

MARA, campaign, poster reading Single grove, nothing else with a bottleMARA, campaign, window poster reading Pressed within hoursMARA, campaign, poster with three bottles and free shipping line

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