06Lifestyle
IRIS
Flowers, loudly.
- Identity
- Photography
- Website
- Collateral
- Merch
- Social
- Campaign
A florist that refuses to whisper: oversized serif, cutout blooms, no quiet bouquets.
Identity 3
The identity is where IRIS settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.
The idea
Flower shops usually decorate their own point away. IRIS puts it in headlines: an oversized serif, blooms cut out and blown up past politeness, colour that behaves like a bouquet thrown rather than arranged.
Photography 8
Photography does the persuading. One light logic and one distance, so a frame reads as IRIS before you even find the logo.
The system
Wrapping paper becomes the main media channel, every stem leaves the shop wearing the brand. Cards and signage keep the type enormous, and the photography shoots flowers the way portrait photographers shoot people.
Website 4
The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.
Collateral 5
Collateral is the brand at arm's reach: keys, cards, the small printed things people keep. Each one set in the same quiet system, none of them shouting.
Out in the world
Then it joined daily life: collateral, merch people actually wear, and a website that feels like the space itself.
Merch 5
Merch only works if people wear it unpaid. IRIS keeps it simple enough to actually want.
Social 6
Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.
Campaign 5
The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.
