06Lifestyle

MAE

Hair, considered.

Hair and colour studio with a fashion-editorial eye and a mirrored wordmark.

Identity 3

The identity is where MAE settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

MAE, identity, mirrored wordmark card on whiteMAE, identity, brand sheet with colour chips, didone and grotesk typeMAE, identity, mirrored wordmark on the salon window

The idea

You meet MAE in a mirror, so the wordmark meets you there too, reflected in full. Around that one idea sits a fashion editorial system: confident serif, gallery spacing, colour used like a styling decision.

Photography 9

Photography does the persuading. One light logic and one distance, so a frame reads as MAE before you even find the logo.

MAE, photography, dark red hair in motion from behindMAE, photography, auburn hair, close upMAE, photography, scissors and combs on a steel trayMAE, photography, haircut in front of a round mirrorMAE, photography, colour applied to hair with a brushMAE, photography, bottles of product on a glass shelfMAE, photography, salon interior with chrome chairsMAE, photography, dark red gowns on salon chairsMAE, photography, three product bottles on a mirror

The system

Cards, vouchers and window lettering carry the mirrored mark, and the photography is shot like a lookbook rather than a salon menu, because the work on the chair deserves it.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

MAE, website, homepage with the headline Hair, consideredMAE, website, price list page reading The listMAE, website, colour page reading Colour that behavesMAE, website, find us page reading In the mirror alley

Collateral 5

Collateral is the brand at arm's reach: keys, cards, the small printed things people keep. Each one set in the same quiet system, none of them shouting.

MAE, collateral, price list card on the front deskMAE, collateral, appointment cards with scissors on a mirrorMAE, collateral, colour passport booklet with swatchesMAE, collateral, round mirror with green curtain in the salonMAE, collateral, gift card in a lined envelope

Out in the world

Then it joined daily life: collateral, merch people actually wear, and a website that feels like the space itself.

Merch 5

Merch only works if people wear it unpaid. MAE keeps it simple enough to actually want.

MAE, merch, comb on a green band reading The good combMAE, merch, dark red hair scarf on a chairMAE, merch, three product bottles on a mirrored plinthMAE, merch, tote bag hanging by a mirrorMAE, merch, dark red cap on a glass table

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

MAE, social, post reading Hair, considered with hair in motionMAE, social, mirrored type post reading Leave betterMAE, social, post reading Colour that behaves with auburn hairMAE, social, post reading Tuesday openings with a bob cutMAE, social, post with scissors reading The tools matterMAE, social, story frame with dark red hair reading Hair, considered

Campaign 4

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

MAE, campaign, poster reading Hair, considered with hair in motionMAE, campaign, window poster reading Leave betterMAE, campaign, tablet screen reading New colour seasonMAE, campaign, mirrored wordmark installation in a shopping street

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