02Dining
NICO
Pasta for the table.
- Identity
- Photography
- Website
- Menus
- Packaging
- Social
- Campaign
Italian sharing restaurant built around fresh pasta and the long table.
Identity 3
The identity is where NICO settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.
The idea
NICO began with a piece of furniture: the long table. Everything in the identity serves it, from the stretched logotype to menus designed to be passed from hand to hand without losing your place.
Photography 6
Photography does the persuading. One light logic and one distance, so a frame reads as NICO before you even find the logo.
The system
Flour, egg and semolina set the palette. The photography watches hands more than plates, because fresh pasta is a verb before it is a noun. Print pieces take the texture of a dusted work bench.
Website 4
The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.
Menus 5
Menus are the most read print a place owns. For NICO they are typeset to be handled: clear courses, prices without drama, easy to reprint when the season turns.
Out in the world
Then it sat down at the table: painted signage, menus that change with the market, packaging for what goes home, and a website that books without ceremony.
Packaging 4
Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.
Social 6
Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.
Campaign 4
The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.
