03Fast casual

FETA POP

Dip. Crunch. Repeat.

Fast-casual Greek snack concept that makes feta feel new: loud, crunchy, unapologetic.

Identity 4

The identity is where FETA POP settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

FETA POP, identity, wordmark on blue with the line Dip, crunch, repeatFETA POP, identity, brand sheet with roundel, colour pills and type sampleFETA POP, identity, blue tiled shopfront with yellow awningFETA POP, identity, blue dip cup with pita chips on yellow

The idea

Feta had a serious reputation and FETA POP took it personally. The idea: treat a Greek staple like a pop record. Electric blue, a hand drawn wave, and a three word chorus you cannot unhear: dip, crunch, repeat.

Photography 5

Photography does the persuading. One light logic and one distance, so a frame reads as FETA POP before you even find the logo.

FETA POP, photography, wrap in striped paper on blueFETA POP, photography, feta block splashing into brineFETA POP, photography, hand dipping bread into whipped fetaFETA POP, photography, pita chip dipped into a striped cupFETA POP, photography, hands unwrapping a striped paper wrap

The system

The system shouts in one voice. Packaging works like album art, the menu reads like a set list, and the storefront turns the awning into a headline. Photography goes close and greedy, mid crunch, never styled into silence.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

FETA POP, website, homepage with the headline Dip, crunch, repeatFETA POP, website, menu page with dish gridFETA POP, website, story page reading We make feta famousFETA POP, website, order page reading Get the dip with map

Menus 5

Menus are the most read print a place owns. For FETA POP they are typeset to be handled: clear courses, prices without drama, easy to reprint when the season turns.

FETA POP, menus, printed menu with wave patternFETA POP, menus, menu board above the counter reading Dip, crunch, repeatFETA POP, menus, folded blue menu card on redFETA POP, menus, mobile order screen with dip tilesFETA POP, menus, summer drop card for watermelon and feta

Out in the world

Then it hit the street: storefront, wrappers, a website you can order from in the time it takes to queue, and a campaign with the same appetite as the food.

Packaging 6

Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.

FETA POP, packaging, blue dip tub with lid on yellowFETA POP, packaging, fries box with striped paper on redFETA POP, packaging, wraps in striped paper on greenFETA POP, packaging, paper bag with oversized wordmarkFETA POP, packaging, yellow lemonade canFETA POP, packaging, blue takeaway bag and box reading Still crunchy

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

FETA POP, social, post reading The dip has landedFETA POP, social, new spicy honey feta post with priceFETA POP, social, post of friends with cups reading Weekends are for dippingFETA POP, social, summer drop post for watermelon and fetaFETA POP, social, type post reading In feta we crunchFETA POP, social, story frame reading Dip, crunch, repeat with order button

Campaign 5

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

FETA POP, campaign, poster reading Dip, crunch, repeat with a hand dippingFETA POP, campaign, billboard reading Big dip energy on a city streetFETA POP, campaign, wall mural reading Say feta inside the shopFETA POP, campaign, split poster reading Big dip energy with order buttonFETA POP, campaign, giant feta block installation in a shopping street

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