05Goods

Porter's

Sauce for everything.

Small-batch numbered sauces and condiments: a working pantry system with workshop energy.

Identity 3

The identity is where Porter's settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

Porter's, identity, badge wordmark on red with jars and a bagPorter's, identity, brand sheet with badge, numbers, slab type and colour chipsPorter's, identity, ketchup label card on cream

The idea

Porter's runs its pantry like a workshop: numbered batches, stencilled jars, labels that look filled in by hand because they are. The identity borrows from tool walls and stockrooms, not delis.

Photography 8

Photography does the persuading. One light logic and one distance, so a frame reads as Porter's before you even find the logo.

Porter's, photography, spoon dragging ketchup across a platePorter's, photography, five sauce stripes on blackPorter's, photography, sauce simmering in a pan with tomatoesPorter's, photography, barbecue table with sausages and sauces from abovePorter's, photography, hot dog with mustard zigzag on redPorter's, photography, pyramid of sauce jars on redPorter's, photography, ketchup jar beside a burger on a trayPorter's, photography, mustard bottle squeezed onto a hot dog

The system

A utilitarian label grid does the heavy lifting, flexing across sauces, jams and whatever the kitchen invents next. Print pieces read like inventory sheets, and the photography keeps its sleeves rolled up.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

Porter's, website, homepage with the headline Sauce for everythingPorter's, website, sauces page with five jarsPorter's, website, pairings page reading No.1 on the tablePorter's, website, stockists page reading Where the sauce lives

Print 5

Print carries the provenance. Cards and sheets built on the label grid, so the paper trail feels like the product itself.

Porter's, print, five labels on blackPorter's, print, pairing chart poster reading What goes with whatPorter's, print, recipe cards on brown paper with sauce splashesPorter's, print, shelf talker on a supermarket shelf reading Thick, loud, proudPorter's, print, trade sheet with case prices

Out in the world

Then it went to the shelf: packaging built to be picked up, print that explains without lecturing, and a website that sells the story with the jar.

Packaging 5

Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.

Porter's, packaging, ketchup jar on redPorter's, packaging, five jars in a row on a shelfPorter's, packaging, mustard bottle in a dinerPorter's, packaging, wooden crate of five jarsPorter's, packaging, shipping box with badge on a doorstep

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

Porter's, social, post with a sauce jar and ketchup swooshPorter's, social, type post reading No.1 on the tablePorter's, social, post reading Meet No.2 with a hot dogPorter's, social, post reading The whole gang with five jarsPorter's, social, five sauce dabs post reading No fake stuff, just saucePorter's, social, story frame with a dripping burger

Campaign 4

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

Porter's, campaign, poster reading Sauce for everything with a ketchup jarPorter's, campaign, billboard reading Thick, loud, proud over a diner at duskPorter's, campaign, poster reading No.1 on the table in a butcher shopPorter's, campaign, poster reading The whole gang with five jars and a price

More work

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