05Goods

NOUR

The pantry, upgraded.

Modern pantry staples: tahini, za'atar, harissa. Honest jars, warm modern typography, no clichés.

Identity 3

The identity is where NOUR settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

NOUR, identity, wordmark card with illustrated pantry ingredientsNOUR, identity, brand sheet with colour dots, rounded type and label rowNOUR, identity, tahini label card on blue

The idea

NOUR sells staples that half the world grew up on, without the tourist packaging they usually get. Warm modern typography, jars that tell you what is inside and where it came from, and not a single ornamental pattern doing someone else's remembering.

Photography 7

Photography does the persuading. One light logic and one distance, so a frame reads as NOUR before you even find the logo.

NOUR, photography, tahini poured onto a bowlNOUR, photography, mezze table with flatbread seen from aboveNOUR, photography, nuts, dates and saffron scattered on stoneNOUR, photography, pancakes with pistachio and syrupNOUR, photography, steaming pan on a stoveNOUR, photography, tahini jar beside a bowl of yogurtNOUR, photography, hand taking a harissa jar from a shelf

The system

The system leans on honesty: ingredient first naming, a spice toned palette drawn from the products themselves, and photography that treats tahini and harissa with the same respect olive oil gets.

Website 3

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

NOUR, website, homepage with the headline The pantry, upgradedNOUR, website, recipes page reading Weeknight magicNOUR, website, stockists page reading Close to home with map

Print 3

Print carries the provenance. Cards and sheets built on the label grid, so the paper trail feels like the product itself.

NOUR, print, five labels on blue with ingredientsNOUR, print, three recipe cards with a spoon of spiceNOUR, print, kitchen poster reading Good things on everything

Out in the world

Then it went to the shelf: packaging built to be picked up, print that explains without lecturing, and a website that sells the story with the jar.

Packaging 4

Packaging is the brand you take with you. Built to be picked up, opened and remembered on a shelf it does not control.

NOUR, packaging, tahini jar on a stone plinthNOUR, packaging, five jars in a row on a ledgeNOUR, packaging, starter shelf gift box with three jarsNOUR, packaging, open shipping box with printed pattern

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

NOUR, social, tahini post reading The pantry, upgradedNOUR, social, pattern post reading Good things on everythingNOUR, social, harissa tray dinner postNOUR, social, post reading The whole shelf with five jarsNOUR, social, ingredients post reading Five ingredients, zero nonsenseNOUR, social, story frame with tahini poured over yogurt

Campaign 4

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

NOUR, campaign, poster reading The pantry, upgraded with a shelf of jarsNOUR, campaign, market poster reading Weeknight magicNOUR, campaign, window poster reading Good things on everythingNOUR, campaign, poster reading The starter shelf with three jars in a box

More work

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