04Hotels

ALBA

Stay for the light.

Coastal boutique hotel: bright rooms, a courtyard, and the Mediterranean light as the main amenity.

Identity 3

The identity is where ALBA settles its argument: mark, type and colour agreeing on one voice. Every page after this one inherits these decisions.

ALBA, identity, stationery set with arch and sun mark on cream cardALBA, identity, brand sheet with colour swatches, arch mark and serif typeALBA, identity, stone entrance with wooden door and wall sign

The idea

ALBA's best room is the light itself, so the identity was designed around it. A sun bleached palette, an arch borrowed from the courtyard, and a wordmark that stands the way the building does: calm, symmetrical, warm.

Photography 6

Photography does the persuading. One light logic and one distance, so a frame reads as ALBA before you even find the logo.

ALBA, photography, bedroom with arched window and sea viewALBA, photography, breakfast table under a fig tree seen from aboveALBA, photography, hotel building in a lane at golden hourALBA, photography, two chairs and a table facing the seaALBA, photography, white curtain blowing in a doorway to the seaALBA, photography, coffee cup with arch mark on a stone table

The system

The system moves from key card to signage without raising its voice. Amenities take the tone of quiet gifts, collateral is printed on paper that feels like linen, and the photography waits for the hour when the walls turn gold.

Website 4

The website was designed and built in the same house as the brand. Same typography, same pacing, and the one action that matters sits exactly where thumbs expect it.

ALBA, website, homepage with the headline Stay for the lightALBA, website, rooms page with three room photosALBA, website, breakfast page reading Come down for breakfastALBA, website, find us page with hand drawn map

Collateral 5

Collateral is the brand at arm's reach: keys, cards, the small printed things people keep. Each one set in the same quiet system, none of them shouting.

ALBA, collateral, house book on white linen with an olive sprigALBA, collateral, breakfast card on a stone tableALBA, collateral, door hanger reading Still dreamingALBA, collateral, three key cards with keys on linenALBA, collateral, hand drawn map card reading The lane and the sea

Out in the world

Then it checked in everywhere: key cards, amenities, wayfinding, and a website that feels like the first five minutes of the stay.

Amenities 5

Amenities carry the stay home: small objects finished with the same care as the rooms they came from.

ALBA, amenities, three soap boxes on a windowsillALBA, amenities, tote bag hanging on a stone wallALBA, amenities, carafe and cup with arch mark by a windowALBA, amenities, white robe and slippers by the windowALBA, amenities, welcome basket with bread and oil on the bed

Social 6

Social is the daily voice. Templates with room to move, so the feed stays recognisable without ever repeating itself.

ALBA, social, post with arched window and sea viewALBA, social, post on torn paper reading Sea, simplyALBA, social, breakfast post reading Come down for breakfastALBA, social, post for the Alba suite with priceALBA, social, post with an olive sprig on white linenALBA, social, story frame with curtain and sea view

Campaign 5

The campaign is the loud day: one idea pushed to poster scale, consistent from a phone screen to the side of a street.

ALBA, campaign, poster reading Stay for the light with a bedroom viewALBA, campaign, billboard reading Sea, simply on a city square at duskALBA, campaign, window poster reading Come down for breakfastALBA, campaign, arch poster reading Stay for the light with booking lineALBA, campaign, illuminated arch installation with sunset image at night

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